Inappropriate Timing

I watched a few episodes of the final series of The Sopranos yesterday and then went to bed to watch Law & Order SVU. An episode involving a child possibly being killed during an exorcism and abuse that include running a cheese grater down a child's face. Horrifying stuff. The episode ended somberly, 'Dick Wolf' appeared silently to start the credits before the theme music started. So far so serious as befits the subject matter. But then the Channel 5 announcer cuts through the music with the chirpy announcement that 'Mrs Soandso from Margate has won this week's CSI £5,000 prize draw'. This quite broke the mood and seemed wholly inappropriate - could it not have waited until the titles were up and we'd mulled over the episode's issues? It seems that the television programmes are becoming secondary to the viewers phone-ins and I don't like it.