There are plenty of theories as to why The Wire hasn't been more popular - white audiences struggle with a mainly black cast (it doesn't bother me), in the UK it was tucked away on a channel no one watches, and audiences are too stupid. My own take on this is:
The Wire is not suited to television. It is the first ever DVD series
It isn't so much that audiences are too thick to understand the show. It really just doesn't work very well being viewed episode at a time once a week. There are too many characters to remember viewed like that. It needs to be watched a few episodes at a time at least. This makes it ideally suited to the DVD format.
I preferred watching The Sopranos on DVD too, but if there was no choice, you could still watch it on a weekly basis without losing too much. But not The Wire. You need to spend time with it, absorbing it to fully appreciate it. You also can't miss an episode. Its predecessor, Homicde, you could watch like a regular cop show, dipping into it occasionally, but this is where The Wire was a marked departure.
It has to be watched on DVD. But we haven't reached the stage yet where series are released straight onto DVD. Poor films often go straight there, but that is out of necessity, not choice. Series need to be shown on television first, even if that isn't the right place for them, so hopefully the show will gain more popularity now in its rightful format.
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